Crafting the Perfect Job Ad: Attracting top talent and enabling open conversations.

In the bustling UK job market, getting the top talent can sometimes feel like trying to find the last seat on a crowded commuter train. Your job ad is your winning pitch, so make it ‘speak’ directly to the talent you’re aiming for. 

Why Job Descriptions Aren't Just Admin 

Your job ad shouldn’t just be about tasks and what you think a ‘day in the life’ looks like.  It's your company's initial greeting, a virtual handshake, so why not make it firm and inviting?  Speak to the hiring managers or current incumbents, get specific about the finer details.  

Cracking Job Titles Matter 

Start with a belter of a title but make sure we can decipher it!  Forget corporate gibberish; make it pop, relatable, and something they'd type into their search. 

Share the Role's Backstory 

Give them the lowdown, ensure you’re being open and transparent.  Candidates can easily see through fibs. Why's this job so special? Share its essence and how it plays a pivotal part in your grand company narrative. 

The Essential Skills 

Clearly define the must-haves and the ‘nice to haves’. Be spot on but avoid scaring off or drawing in the wrong crowd. 

The Company – why are you great to work for?  

How do your staff describe the culture.  Not HR, Not Senior Leadership trying to fill a tick box exercise, the team.  Flex Fridays, Team outings and an active social committee? Or do you all go your separate ways, only speaking during the working wee?  Paint a vivid picture of life in your company lane. 

All the Perks  

Salary's vital, but what about the other goodies? Health benefits, pensions, and those unique perks – share them because it’s so often a critical deciding factor for a lot of candidates.  

End with a Proper Nudge 

Round it off with a direct call-to-action. Something that gets them eager to want to join you. 

Crafting a job ad is like making the perfect cup of tea...it’s slightly different for everyone and some don’t even drink Tea! But get it just right and watch the UK's best talent flock your way.